Strategy Coursework - Sony Corporation

Business & Finance, Economics, Urban & Regional
Cover of the book Strategy Coursework - Sony Corporation by Raphael Städtler, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Raphael Städtler ISBN: 9783640903993
Publisher: GRIN Publishing Publication: May 2, 2011
Imprint: GRIN Publishing Language: English
Author: Raphael Städtler
ISBN: 9783640903993
Publisher: GRIN Publishing
Publication: May 2, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2010 in the subject Economics - Case Scenarios, grade: 1.0, The University of Surrey, course: Strategy, language: English, abstract: After the financial crisis hit the global economy in 2008 many global companies found themselves in economic distress. To remain competitive and successful, it is vital for any company to be aware of their status quo and its future strategic direction. Sony is a global company that operates in over 204 countries. According to Howard Stringer (CEO of Sony), Sony's mission for the future is to become a leading global provider in the sector of network consumer electronics, entertainment and services. Sony wants to challenge its designers, engineers and producers to improve their hardware as well software in terms of innovation in order to further the differentiation process towards its competition. The purpose of this report is to analyze Sony's current situation within the electronics industry by assessing its macro- and micro-environmental factors in order to offer future strategic recommendations for the Corporation. The following methods and theories will be applied throughout the essay: 1) Competitive Analysis of the Industrial Current Status of Sony - Porter's Five- Forces - SWOT Analysis - Value-Chain Analysis - Resource-Based Analysis 2) Impacts of External Forces on the Competitive Advantage of Sony - PESTEL 3) Recommendations of Future Strategic Decisions of Sony 4) Conclusion

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2010 in the subject Economics - Case Scenarios, grade: 1.0, The University of Surrey, course: Strategy, language: English, abstract: After the financial crisis hit the global economy in 2008 many global companies found themselves in economic distress. To remain competitive and successful, it is vital for any company to be aware of their status quo and its future strategic direction. Sony is a global company that operates in over 204 countries. According to Howard Stringer (CEO of Sony), Sony's mission for the future is to become a leading global provider in the sector of network consumer electronics, entertainment and services. Sony wants to challenge its designers, engineers and producers to improve their hardware as well software in terms of innovation in order to further the differentiation process towards its competition. The purpose of this report is to analyze Sony's current situation within the electronics industry by assessing its macro- and micro-environmental factors in order to offer future strategic recommendations for the Corporation. The following methods and theories will be applied throughout the essay: 1) Competitive Analysis of the Industrial Current Status of Sony - Porter's Five- Forces - SWOT Analysis - Value-Chain Analysis - Resource-Based Analysis 2) Impacts of External Forces on the Competitive Advantage of Sony - PESTEL 3) Recommendations of Future Strategic Decisions of Sony 4) Conclusion

More books from GRIN Publishing

Cover of the book Breaking the Deadlock? Why Unilateral Disengagement Cannot Equal Peace by Raphael Städtler
Cover of the book Kritische Analyse der Personalbeschaffung über Zeitarbeitsfirmen by Raphael Städtler
Cover of the book Characteristics, Strategies and Aspects of Hedge Funds by Raphael Städtler
Cover of the book The depiction of religion and homosexuality in 'Oranges Are Not the Only Fruit' by Raphael Städtler
Cover of the book Underpricing effect in Poland, Hungary and Czech Republic by Raphael Städtler
Cover of the book Exclamative sentences - a basic sentence type? by Raphael Städtler
Cover of the book Deliberative Nerdocracy by Raphael Städtler
Cover of the book Digital Life by Raphael Städtler
Cover of the book Außenpolitisches Agieren Schwedens in der Zwischenkriegszeit by Raphael Städtler
Cover of the book Virtual Data Rooms in M&A transactions and their effect on information quality by Raphael Städtler
Cover of the book Hanseatic Architecture by Raphael Städtler
Cover of the book Bankingregulation and Supervision in Europe - Who should be in charge? by Raphael Städtler
Cover of the book Change Management according to a CRM implementation by Raphael Städtler
Cover of the book Training expatriates - crucial components in preparing for overseas assignments by Raphael Städtler
Cover of the book Managing Diversity in the Workplace by Raphael Städtler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy