Successful Marketing Communications

Business & Finance, Marketing & Sales
Cover of the book Successful Marketing Communications by Cathy Ace, Taylor and Francis
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Author: Cathy Ace ISBN: 9781136361258
Publisher: Taylor and Francis Publication: June 14, 2012
Imprint: Routledge Language: English
Author: Cathy Ace
ISBN: 9781136361258
Publisher: Taylor and Francis
Publication: June 14, 2012
Imprint: Routledge
Language: English

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.

Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.

The book is backed up by a companion website containing the most up-to-date resources and examples.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.

Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.

The book is backed up by a companion website containing the most up-to-date resources and examples.

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