Summary: How to Sell When Nobody's Buying - Dave Lakhani

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: How to Sell When Nobody's Buying - Dave Lakhani by BusinessNews Publishing, Must Read Summaries
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BusinessNews Publishing ISBN: 9782806246943
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806246943
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “HOW TO SELL WHEN NOBODY’S BUYING (And How to Sell Even More When They Are)” by Dave Lakhani.
There is no question, Dave Lakhani acknowledges, that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, (…)…If you want to sell and succeed today…you must develop new strategies and new tactics that reflect the realities of these times – our times.”
In fact, he suggests, great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. Lakhani encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life.
Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Read this book and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “HOW TO SELL WHEN NOBODY’S BUYING (And How to Sell Even More When They Are)” by Dave Lakhani.
There is no question, Dave Lakhani acknowledges, that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, (…)…If you want to sell and succeed today…you must develop new strategies and new tactics that reflect the realities of these times – our times.”
In fact, he suggests, great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. Lakhani encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life.
Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Read this book and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.

More books from Must Read Summaries

Cover of the book Summary: How to Talk to a Liberal (If You Must) - Ann Coulter by BusinessNews Publishing
Cover of the book Summary of Come Hell or High Water: Hurricane Katrina and the Color of Disaster - Michael Eric Dyson by BusinessNews Publishing
Cover of the book Summary of What Orwell Didn't Know: Propaganda and the New Face of American Politics - Editor : Andras Szanto by BusinessNews Publishing
Cover of the book Summary of The Edge of Disaster: Rebuilding a Resiliant Nation - Stephen Flynn by BusinessNews Publishing
Cover of the book Summary of The Vast Left Wing Conspiracy - Byron York by BusinessNews Publishing
Cover of the book Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt by BusinessNews Publishing
Cover of the book Summary of Liberalism is a Mental Disorder - Michael Savage by BusinessNews Publishing
Cover of the book Summary: IACOCCA - Lee Iacocca with William Novak by BusinessNews Publishing
Cover of the book Summary: Aftershock - Robert B. Reich by BusinessNews Publishing
Cover of the book Summary of Life's a Campaign: What Politics Has Taught Me About Friendship, Rivalry, Reputation, and Success - Chris Matthews by BusinessNews Publishing
Cover of the book Summary: Blown to bits - Philip Evans and Thomas Wurster by BusinessNews Publishing
Cover of the book Summary of Our Endangered Values: America's Moral Crisis - Jimmy Carter by BusinessNews Publishing
Cover of the book Summary of A Nation like no other : Why American Exceptionalism Matters by BusinessNews Publishing
Cover of the book Summary of Supreme Conflict: The Inside Story of the Struggle for Control of the United States Supreme Court - Jan Crawford Greenburg by BusinessNews Publishing
Cover of the book Summary of Planet India: How the Fastest Growing Democracy is Transforming America and the World - Mira Kamdar by BusinessNews Publishing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy