SWOT-Analysis for Henkel's Loctite

Business & Finance, Marketing & Sales
Cover of the book SWOT-Analysis for Henkel's Loctite by Anne-Kathrin Müller, GRIN Verlag
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Author: Anne-Kathrin Müller ISBN: 9783638366335
Publisher: GRIN Verlag Publication: April 15, 2005
Imprint: GRIN Verlag Language: English
Author: Anne-Kathrin Müller
ISBN: 9783638366335
Publisher: GRIN Verlag
Publication: April 15, 2005
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.

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Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.

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