Systems Thinking and Process Dynamics for Marketing Systems

Technologies and Applications for Decision Management

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Systems Thinking and Process Dynamics for Marketing Systems by Dr. Rajagopal, IGI Global
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Author: Dr. Rajagopal ISBN: 9781466622449
Publisher: IGI Global Publication: April 30, 2012
Imprint: Business Science Reference Language: English
Author: Dr. Rajagopal
ISBN: 9781466622449
Publisher: IGI Global
Publication: April 30, 2012
Imprint: Business Science Reference
Language: English
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

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