Television Ads in US Presidential Campaigns Have a History of Exploiting Fear

Nonfiction, Reference & Language, Study Aids, ESL, Foreign Languages
Cover of the book Television Ads in US Presidential Campaigns Have a History of Exploiting Fear by Julia Wehner, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Julia Wehner ISBN: 9783656142935
Publisher: GRIN Verlag Publication: February 29, 2012
Imprint: GRIN Verlag Language: English
Author: Julia Wehner
ISBN: 9783656142935
Publisher: GRIN Verlag
Publication: February 29, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, University of Duisburg-Essen, language: English, abstract: Election campaigns are common rituals in democracies. Politicians try to persuade voters in order to be elected. Therefore, political candidates usually make use of professional campaigning strategies that involve the television as the most important medium. Since the 1960s US presidential campaign ads on TV have been increasingly successful and cutting-edge. They sometimes were so convincing they even swung a decision. Over the last decades the predominant topics in US federal politics were the Cold War as well as national security and the US military. In 1964 the presidential election campaign was highly influenced by the escalating situation in Vietnam and the general disquiet caused by the arms race and nuclear weapons. The American psyche was collectively anxious about the latent atomic menace so it suggested itself to address fear in a presidential campaign ad. The Nixon campaign 1972 dealt with one of the genuine Republican topics: Military. Due to its success it was remade in two subsequent campaigns called 'Tank Ride' in 1988 for George Bush and 2004 in 'Weapons Florida' for George W. Bush. The latter will be examined in this paper, too. However, there are different approaches to persuade the voting public; one of the most favorable techniques is playing on the people's emotions. Thus, it is not surprising that US presidential campaign ads have a history of exploiting fear in television ads. It leads from 1964 until 2004 and aims at persuading voters by the well-directed use of sounds, images and language.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, University of Duisburg-Essen, language: English, abstract: Election campaigns are common rituals in democracies. Politicians try to persuade voters in order to be elected. Therefore, political candidates usually make use of professional campaigning strategies that involve the television as the most important medium. Since the 1960s US presidential campaign ads on TV have been increasingly successful and cutting-edge. They sometimes were so convincing they even swung a decision. Over the last decades the predominant topics in US federal politics were the Cold War as well as national security and the US military. In 1964 the presidential election campaign was highly influenced by the escalating situation in Vietnam and the general disquiet caused by the arms race and nuclear weapons. The American psyche was collectively anxious about the latent atomic menace so it suggested itself to address fear in a presidential campaign ad. The Nixon campaign 1972 dealt with one of the genuine Republican topics: Military. Due to its success it was remade in two subsequent campaigns called 'Tank Ride' in 1988 for George Bush and 2004 in 'Weapons Florida' for George W. Bush. The latter will be examined in this paper, too. However, there are different approaches to persuade the voting public; one of the most favorable techniques is playing on the people's emotions. Thus, it is not surprising that US presidential campaign ads have a history of exploiting fear in television ads. It leads from 1964 until 2004 and aims at persuading voters by the well-directed use of sounds, images and language.

More books from GRIN Verlag

Cover of the book Immanuel Kant's Ideas on Knowledge by Julia Wehner
Cover of the book Strukturwandel im Ruhrgebiet: Die Umstrukturierung einer Industriebrache am Beispiel der Zeche 'Friedrich der Große' in Herne by Julia Wehner
Cover of the book Funktionen des Zivilisationsparadigmas von Samuel P. Huntington by Julia Wehner
Cover of the book The Rationale of Studying Comparative Education to Students in Tanzanian Educational Institutions by Julia Wehner
Cover of the book E-Learning und Didaktik - Didaktische Innovationen in Online-Seminaren by Julia Wehner
Cover of the book Schwachsinn im 18. Jahrhundert by Julia Wehner
Cover of the book Nutzung des SERVQUAL-Ansatzes zur Messung der Dienstleistungsqualität in einem Touristenhotel by Julia Wehner
Cover of the book Internationaler islamistischer Terrorismus und wie man ihm begegnet by Julia Wehner
Cover of the book Beyond Budgeting - Ein Konzept auch für deutsche Unternehmen ? by Julia Wehner
Cover of the book Bertolt Brechts 'Der aufhaltsame Aufstieg des Arturo Ui' - Eine Analyse der Darstellung der Figur Ui in der Inszenierung von Heiner Müller by Julia Wehner
Cover of the book Das Doppelgängermotiv in der Romantik anhand E.T.A. Hoffmanns: Die Elixiere des Teufels by Julia Wehner
Cover of the book Neuere Ansätze zur Bewertung von IV-Investitionen unter besonderer Berücksichtigung der Primärdaten by Julia Wehner
Cover of the book EU-Förderungen für Non Governmental Organizations im Bereich der Entwicklungszusammenarbeit am Fallbeispiel von 'Nuestros Pequeños Hermanos' by Julia Wehner
Cover of the book Der Sammler bei Susan Sontag by Julia Wehner
Cover of the book Der Einfluss von Bürgerinitiativen auf kommunalpolitische Entscheidungsprozesse by Julia Wehner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy