The Alignment Factor

Leveraging the Power of Total Stakeholder Support

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Planning & Forecasting
Cover of the book The Alignment Factor by Cees B.M. Van Riel, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cees B.M. Van Riel ISBN: 9781136445460
Publisher: Taylor and Francis Publication: March 29, 2012
Imprint: Routledge Language: English
Author: Cees B.M. Van Riel
ISBN: 9781136445460
Publisher: Taylor and Francis
Publication: March 29, 2012
Imprint: Routledge
Language: English

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

More books from Taylor and Francis

Cover of the book Global History And Migrations by Cees B.M. Van Riel
Cover of the book The Public Face of African New Religious Movements in Diaspora by Cees B.M. Van Riel
Cover of the book German Literature Through Nazi Eyes (RLE Responding to Fascism) by Cees B.M. Van Riel
Cover of the book Labor Relations and Human Resource Management in China by Cees B.M. Van Riel
Cover of the book Purchasing and Financial Management of Information Technology by Cees B.M. Van Riel
Cover of the book Women's Immersion in a Workfare Program by Cees B.M. Van Riel
Cover of the book Church & Social Work Ils 181 by Cees B.M. Van Riel
Cover of the book The Environment, Employment and Sustainable Development by Cees B.M. Van Riel
Cover of the book The Personality of the Urban African in South Africa by Cees B.M. Van Riel
Cover of the book Effective Practice for Adolescents with Reading and Literacy Challenges by Cees B.M. Van Riel
Cover of the book Outdoor Learning through the Seasons by Cees B.M. Van Riel
Cover of the book Leadership for Sustainability and Change by Cees B.M. Van Riel
Cover of the book The Positive Psychology of Buddhism and Yoga by Cees B.M. Van Riel
Cover of the book Spinoza and Law by Cees B.M. Van Riel
Cover of the book Monetarism, Economic Crisis and the Third World by Cees B.M. Van Riel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy