The Analytic Hospitality Executive

Implementing Data Analytics in Hotels and Casinos

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book The Analytic Hospitality Executive by Kelly A. McGuire, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kelly A. McGuire ISBN: 9781119224921
Publisher: Wiley Publication: August 29, 2016
Imprint: Wiley Language: English
Author: Kelly A. McGuire
ISBN: 9781119224921
Publisher: Wiley
Publication: August 29, 2016
Imprint: Wiley
Language: English

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

  • Understand big data and analytics
  • Incorporate analytics into existing business processes
  • Identify the most valuable data sources
  • Create a strategic analytic culture that drives value

Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

More books from Wiley

Cover of the book Fiber Optic Sensors by Kelly A. McGuire
Cover of the book Goss's Roofing Ready Reckoner by Kelly A. McGuire
Cover of the book Out of Our Minds by Kelly A. McGuire
Cover of the book Risk Arbitrage by Kelly A. McGuire
Cover of the book Predictive ADMET by Kelly A. McGuire
Cover of the book Flexible and Stretchable Medical Devices by Kelly A. McGuire
Cover of the book Protecting-Group-Free Organic Synthesis by Kelly A. McGuire
Cover of the book Handbook of Psychology, Clinical Psychology by Kelly A. McGuire
Cover of the book Linear Models and Time-Series Analysis by Kelly A. McGuire
Cover of the book A Companion to American Indie Film by Kelly A. McGuire
Cover of the book What's Wrong with the United Nations and How to Fix it by Kelly A. McGuire
Cover of the book Data Warehousing For Dummies by Kelly A. McGuire
Cover of the book Politics and Sociology in the Thought of Max Weber by Kelly A. McGuire
Cover of the book Understanding Vulnerability by Kelly A. McGuire
Cover of the book The Handbook of Plant Metabolomics by Kelly A. McGuire
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy