The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

Business & Finance, Management & Leadership, Negotiating, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book The Art of Woo by G. Richard Shell, Mario Moussa, Penguin Publishing Group
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Author: G. Richard Shell, Mario Moussa ISBN: 9781101202517
Publisher: Penguin Publishing Group Publication: October 18, 2007
Imprint: Penguin Books Language: English
Author: G. Richard Shell, Mario Moussa
ISBN: 9781101202517
Publisher: Penguin Publishing Group
Publication: October 18, 2007
Imprint: Penguin Books
Language: English

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

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