The Audience Commodity in a Digital Age

Revisiting a Critical Theory of Commercial Media

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Economics, Economic History, Biography & Memoir
Cover of the book The Audience Commodity in a Digital Age by , Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781454197966
Publisher: Peter Lang Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author:
ISBN: 9781454197966
Publisher: Peter Lang
Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

More books from Peter Lang

Cover of the book Religious Studies by
Cover of the book Der Gruppenbezug jugendlicher Delinquenz by
Cover of the book Building Kids' Citizenship Through Community Engagement by
Cover of the book Befaehigen, befaehigt werden, sich befaehigen Eine Auseinandersetzung mit dem Capability Approach by
Cover of the book Community College Leadership and Administration by
Cover of the book Die Partnerschaftsgesellschaft mit beschraenkter Berufshaftung by
Cover of the book The Story of the Mexican Screenplay by
Cover of the book Reichsdramaturgie by
Cover of the book United in Diversity? by
Cover of the book On Language, Democracy, and Social Justice by
Cover of the book Teacher Leadership by
Cover of the book Capital-in-Crisis, Trade Unionism and the Question of Revolutionary Agency by
Cover of the book In dreißig Jahren um die Welt by
Cover of the book Die ergaenzende Vertragsauslegung im Spiegel der Rechtsprechung by
Cover of the book Les co-prédicats adjectivants by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy