The Bayer AG - How Knowledge Drives Success

Business & Finance, Marketing & Sales
Cover of the book The Bayer AG - How Knowledge Drives Success by Christine Rackey-Hocke, GRIN Verlag
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Author: Christine Rackey-Hocke ISBN: 9783656170600
Publisher: GRIN Verlag Publication: April 16, 2012
Imprint: GRIN Verlag Language: English
Author: Christine Rackey-Hocke
ISBN: 9783656170600
Publisher: GRIN Verlag
Publication: April 16, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Cologne Business School Köln, course: Knowledge Management (Marketing), language: English, abstract: Every day we are faced with an increasing amount of information and it is becoming more and more difficult to find the really important parts. And all this in a time in which decisions must be made more rapidly than ever before. Nowadays, knowledge is the most important productive factor by representing the real dif-ferentiation potential for people and companies - knowledge is a matter of survival. Therefore, Knowledge Management (KM in short) is a discipline used to systematically lever-age expertise and information to improve organizational efficiency, responsiveness, compe-tency and innovation. KM normally provides a framework, tools and techniques to reuse captured intellectual as-sets - because the key enterprise resources of a company are people and information. Therefore, this report will introduce you to the management of information and knowledge at the Bayer AG, one of the world's largest health care and chemicals group.

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Seminar paper from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Cologne Business School Köln, course: Knowledge Management (Marketing), language: English, abstract: Every day we are faced with an increasing amount of information and it is becoming more and more difficult to find the really important parts. And all this in a time in which decisions must be made more rapidly than ever before. Nowadays, knowledge is the most important productive factor by representing the real dif-ferentiation potential for people and companies - knowledge is a matter of survival. Therefore, Knowledge Management (KM in short) is a discipline used to systematically lever-age expertise and information to improve organizational efficiency, responsiveness, compe-tency and innovation. KM normally provides a framework, tools and techniques to reuse captured intellectual as-sets - because the key enterprise resources of a company are people and information. Therefore, this report will introduce you to the management of information and knowledge at the Bayer AG, one of the world's largest health care and chemicals group.

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