The Brand IDEA

Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book The Brand IDEA by Nathalie Laidler-Kylander, Julia Shepard Stenzel, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel ISBN: 9781118573402
Publisher: Wiley Publication: November 8, 2013
Imprint: Jossey-Bass Language: English
Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel
ISBN: 9781118573402
Publisher: Wiley
Publication: November 8, 2013
Imprint: Jossey-Bass
Language: English

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands*.*

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands*.*

More books from Wiley

Cover of the book After Globalization by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book It's Not Rocket Science by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Bioinorganic Medicinal Chemistry by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Body Language For Dummies by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book The B2B Social Media Book by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Design Drawing by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Field Manual for Small Animal Medicine by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Create Your Own ETF Hedge Fund by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Culture in a Liquid Modern World by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Polymer Waste Management by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Grid Integration of Wind Energy by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Baas Becking's Geobiology by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book The Effective Public Manager by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book Programming Multicore and Many-core Computing Systems by Nathalie Laidler-Kylander, Julia Shepard Stenzel
Cover of the book A Companion to Woodrow Wilson by Nathalie Laidler-Kylander, Julia Shepard Stenzel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy