The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book The Branded Mind by Erik Du Plessis, Kogan Page
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Author: Erik Du Plessis ISBN: 9780749462987
Publisher: Kogan Page Publication: February 3, 2011
Imprint: Kogan Page Language: English
Author: Erik Du Plessis
ISBN: 9780749462987
Publisher: Kogan Page
Publication: February 3, 2011
Imprint: Kogan Page
Language: English

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.

Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.

Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

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