The Branding of Tourist Destinations

Theoretical and Empirical Insights

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Industries
Cover of the book The Branding of Tourist Destinations by , Emerald Publishing Limited
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Author: ISBN: 9781787693753
Publisher: Emerald Publishing Limited Publication: December 4, 2018
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787693753
Publisher: Emerald Publishing Limited
Publication: December 4, 2018
Imprint: Emerald Publishing Limited
Language: English

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

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