The Contemporary Reception of Classical Rhetoric

Appropriations of Ancient Discourse

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book The Contemporary Reception of Classical Rhetoric by Kathleen E. Welch, Taylor and Francis
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Author: Kathleen E. Welch ISBN: 9781136690693
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author: Kathleen E. Welch
ISBN: 9781136690693
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.

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