The Definitive Guide to Strategic Content Marketing

Perspectives, Issues, Challenges and Solutions

Business & Finance, Business Reference, Business Writing, Marketing & Sales
Cover of the book The Definitive Guide to Strategic Content Marketing by Lazar Dzamic, Justin Kirby, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lazar Dzamic, Justin Kirby ISBN: 9780749482237
Publisher: Kogan Page Publication: July 3, 2018
Imprint: Kogan Page Language: English
Author: Lazar Dzamic, Justin Kirby
ISBN: 9780749482237
Publisher: Kogan Page
Publication: July 3, 2018
Imprint: Kogan Page
Language: English

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters.

With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters.

With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

More books from Kogan Page

Cover of the book Employee Engagement and Communication Research by Lazar Dzamic, Justin Kirby
Cover of the book Effective People Management by Lazar Dzamic, Justin Kirby
Cover of the book The Power of Project Leadership by Lazar Dzamic, Justin Kirby
Cover of the book The Public-Private Partnership Handbook by Lazar Dzamic, Justin Kirby
Cover of the book Building Effective Value Chains by Lazar Dzamic, Justin Kirby
Cover of the book The Business Models Handbook by Lazar Dzamic, Justin Kirby
Cover of the book Supply Chain Management Accounting by Lazar Dzamic, Justin Kirby
Cover of the book Participation Marketing by Lazar Dzamic, Justin Kirby
Cover of the book Maritime Logistics by Lazar Dzamic, Justin Kirby
Cover of the book Cyber Wars by Lazar Dzamic, Justin Kirby
Cover of the book Podcasting Marketing Strategy by Lazar Dzamic, Justin Kirby
Cover of the book Taking Minutes of Meetings by Lazar Dzamic, Justin Kirby
Cover of the book Reinventing the Product by Lazar Dzamic, Justin Kirby
Cover of the book Wellbeing at Work by Lazar Dzamic, Justin Kirby
Cover of the book Readymade CVs by Lazar Dzamic, Justin Kirby
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy