The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

Business & Finance, Marketing & Sales, Research, Management & Leadership, Planning & Forecasting, Management
Cover of the book The Discipline of Market Leaders by Michael Treacy, Fred Wiersema, Basic Books
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Author: Michael Treacy, Fred Wiersema ISBN: 9780465003976
Publisher: Basic Books Publication: March 20, 2007
Imprint: Basic Books Language: English
Author: Michael Treacy, Fred Wiersema
ISBN: 9780465003976
Publisher: Basic Books
Publication: March 20, 2007
Imprint: Basic Books
Language: English

The classic bestseller outlining tactics for any business striving to achieve market dominance

What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The classic bestseller outlining tactics for any business striving to achieve market dominance

What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

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