Fred Wiersema: 5 books

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema...

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the...

Just as a doctor might not accept a patients self-diagnosis, sellers have to dig deep before they take a customers word for what they need and why they need it. New York Times bestselling author Fred Wiersema explains how in this brief eBook.

How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customers find you? Is your first impression memorable? Do you get in the way when people are buying? Are...

To earn and maintain your customers confidence, you have to do more than deliver a satisfactory product on time. You need a deep understanding of their needs and a clear commitment to their success. Here, in this brief eBook, New York Times bestselling author Fred Wiersema explains how to make that happen.