The Entrepreneurial Journalist's Toolkit

Manage Your Media

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Entrepreneurial Journalist's Toolkit by Sara Kelly, Taylor and Francis
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Author: Sara Kelly ISBN: 9781317597209
Publisher: Taylor and Francis Publication: February 11, 2015
Imprint: Routledge Language: English
Author: Sara Kelly
ISBN: 9781317597209
Publisher: Taylor and Francis
Publication: February 11, 2015
Imprint: Routledge
Language: English

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. *The Entrepreneurial Journalist's Toolkit *provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. *The Entrepreneurial Journalist's Toolkit *provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

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