The Fundamentals of Public Relations

A Practical Overview Of The Art and Business of Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book The Fundamentals of Public Relations by Robert Z. Chew, BookBaby
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Author: Robert Z. Chew ISBN: 9781483504643
Publisher: BookBaby Publication: July 22, 2013
Imprint: Language: English
Author: Robert Z. Chew
ISBN: 9781483504643
Publisher: BookBaby
Publication: July 22, 2013
Imprint:
Language: English
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.

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