The Fundamentals of Public Relations

A Practical Overview Of The Art and Business of Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book The Fundamentals of Public Relations by Robert Z. Chew, BookBaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Z. Chew ISBN: 9781483504643
Publisher: BookBaby Publication: July 22, 2013
Imprint: Language: English
Author: Robert Z. Chew
ISBN: 9781483504643
Publisher: BookBaby
Publication: July 22, 2013
Imprint:
Language: English
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.

More books from BookBaby

Cover of the book Deer Hunting for the Clueless by Robert Z. Chew
Cover of the book Woods By Day Bars By Night by Robert Z. Chew
Cover of the book Killing Machine & Tails from Prison by Robert Z. Chew
Cover of the book Dear Babies by Robert Z. Chew
Cover of the book Vegan Up! by Robert Z. Chew
Cover of the book Trae: Earth's Twin Planet Exposed! by Robert Z. Chew
Cover of the book Take-Out Sushi by Robert Z. Chew
Cover of the book Who Is Jesus? by Robert Z. Chew
Cover of the book King Had a Dream by Robert Z. Chew
Cover of the book Secrets Can Kill by Robert Z. Chew
Cover of the book 1,000 More Song Ideas for Song/Lyric Writer's by Robert Z. Chew
Cover of the book Discovering Grace by Robert Z. Chew
Cover of the book Healed for Life by Robert Z. Chew
Cover of the book The Twelve Days of Christmas by Robert Z. Chew
Cover of the book Beshert by Robert Z. Chew
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy