The Global Corporate Brand Book

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Global Corporate Brand Book by M. Morley, Palgrave Macmillan UK
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Author: M. Morley ISBN: 9780230239456
Publisher: Palgrave Macmillan UK Publication: January 12, 2016
Imprint: Palgrave Macmillan Language: English
Author: M. Morley
ISBN: 9780230239456
Publisher: Palgrave Macmillan UK
Publication: January 12, 2016
Imprint: Palgrave Macmillan
Language: English

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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