The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

Business & Finance
Cover of the book The Innovator's Guide to Growth by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman ISBN: 9781422146033
Publisher: Harvard Business Review Press Publication: July 1, 2008
Imprint: Harvard Business Review Press Language: English
Author: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
ISBN: 9781422146033
Publisher: Harvard Business Review Press
Publication: July 1, 2008
Imprint: Harvard Business Review Press
Language: English

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

More books from Harvard Business Review Press

Cover of the book The Progress Principle by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Rethinking the MBA by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Stats and Curiosities by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Happiness (HBR Emotional Intelligence Series) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Outsiders by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Redefining Health Care by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book How I Learned to Let My Workers Lead by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Why Should Anyone Work Here? by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Future of Competition by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book India Inside by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Ben Bernanke's Fed by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Virtual Collaboration (HBR 20-Minute Manager Series) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Billions of Entrepreneurs by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Social Organization by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy