The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

Business & Finance
Cover of the book The Innovator's Guide to Growth by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman ISBN: 9781422146033
Publisher: Harvard Business Review Press Publication: July 1, 2008
Imprint: Harvard Business Review Press Language: English
Author: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
ISBN: 9781422146033
Publisher: Harvard Business Review Press
Publication: July 1, 2008
Imprint: Harvard Business Review Press
Language: English

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

More books from Harvard Business Review Press

Cover of the book Collaboration by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Talk, Inc. by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Wisdom of Teams by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Harvard Business Review Entrepreneur's Handbook by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Your Next Move by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Concrete Economics by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Other Side of Innovation by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Hard Facts, Dangerous Half-Truths, and Total Nonsense by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Why Should Anyone Be Led by You? With a New Preface by the Authors by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Creating Business Plans (HBR 20-Minute Manager Series) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book Authentic Leadership (HBR Emotional Intelligence Series) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book HBR Guide to Persuasive Presentations (HBR Guide Series) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Cover of the book The Medici Effect, With a New Preface and Discussion Guide by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy