The Language of Cosmetics Advertising

Nonfiction, Reference & Language, Language Arts, Linguistics, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book The Language of Cosmetics Advertising by Helen Ringrow, Palgrave Macmillan UK
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Author: Helen Ringrow ISBN: 9781137557988
Publisher: Palgrave Macmillan UK Publication: September 28, 2016
Imprint: Palgrave Pivot Language: English
Author: Helen Ringrow
ISBN: 9781137557988
Publisher: Palgrave Macmillan UK
Publication: September 28, 2016
Imprint: Palgrave Pivot
Language: English

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

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