The Magic of Fashion

Ritual, Commodity, Glamour

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book The Magic of Fashion by Brian Moeran, Taylor and Francis
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Author: Brian Moeran ISBN: 9781315417950
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author: Brian Moeran
ISBN: 9781315417950
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

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