The Market Research Toolbox

A Concise Guide for Beginners

Business & Finance, Marketing & Sales, Research
Cover of the book The Market Research Toolbox by Professor Edward F. (Francis) McQuarrie, SAGE Publications
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Author: Professor Edward F. (Francis) McQuarrie ISBN: 9781483313641
Publisher: SAGE Publications Publication: April 1, 2015
Imprint: SAGE Publications, Inc Language: English
Author: Professor Edward F. (Francis) McQuarrie
ISBN: 9781483313641
Publisher: SAGE Publications
Publication: April 1, 2015
Imprint: SAGE Publications, Inc
Language: English

Understanding marketing research to make better business decisions

 

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding marketing research to make better business decisions

 

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

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