The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

Business & Finance, Human Resources & Personnel Management, Training, Nonfiction, Computers, Internet
Cover of the book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone by Jed Alpert, McGraw-Hill Education
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Author: Jed Alpert ISBN: 9780071788199
Publisher: McGraw-Hill Education Publication: April 13, 2012
Imprint: McGraw-Hill Education Language: English
Author: Jed Alpert
ISBN: 9780071788199
Publisher: McGraw-Hill Education
Publication: April 13, 2012
Imprint: McGraw-Hill Education
Language: English

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

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