The Moral Compass of Public Relations

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Ethics, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book The Moral Compass of Public Relations by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317295204
Publisher: Taylor and Francis Publication: October 4, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317295204
Publisher: Taylor and Francis
Publication: October 4, 2016
Imprint: Routledge
Language: English

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

More books from Taylor and Francis

Cover of the book Memory and Forgetting in the Post-Holocaust Era by
Cover of the book Diversity and Inclusion in Sport Organizations by
Cover of the book Shaping the Economic Space in Russia: Decision Making Processes, Institutions and Adjustment to Change in the El'tsin Era by
Cover of the book The Romance of Trade by
Cover of the book Regionalism and Globalization by
Cover of the book Community Writing by
Cover of the book Employers' Associations in Asia by
Cover of the book Learning Privilege by
Cover of the book Marketing Performativity by
Cover of the book Early Education Transformed by
Cover of the book The Magdalenes by
Cover of the book The ID CaseBook by
Cover of the book Same Sex, Different Cultures by
Cover of the book Translation and the Manipulation of Difference by
Cover of the book Science and Ideology in Soviet Society by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy