The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

Business & Finance, Industries & Professions, Total Quality Management, Management & Leadership, Production & Operations Management, Industries
Cover of the book The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager by Steven Haines, McGraw-Hill Education
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Author: Steven Haines ISBN: 9781260135244
Publisher: McGraw-Hill Education Publication: May 31, 2019
Imprint: McGraw-Hill Education Language: English
Author: Steven Haines
ISBN: 9781260135244
Publisher: McGraw-Hill Education
Publication: May 31, 2019
Imprint: McGraw-Hill Education
Language: English

Advance in your product management career and create innovative products that customers love!

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager.

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.

The Product Manager’s Survival Guide, Second Edition features brand new material, including:

•A product management acumen assessment

•Action planning ideas at the end of each chapter

•Techniques to earn empowerment

•Tools to develop product strategies and roadmaps

•Methods to deploy and release products

•Metrics to assess product performance

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advance in your product management career and create innovative products that customers love!

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager.

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.

The Product Manager’s Survival Guide, Second Edition features brand new material, including:

•A product management acumen assessment

•Action planning ideas at the end of each chapter

•Techniques to earn empowerment

•Tools to develop product strategies and roadmaps

•Methods to deploy and release products

•Metrics to assess product performance

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

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