The Routledge Companion to Advertising and Promotional Culture

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book The Routledge Companion to Advertising and Promotional Culture by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135095567
Publisher: Taylor and Francis Publication: February 11, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135095567
Publisher: Taylor and Francis
Publication: February 11, 2013
Imprint: Routledge
Language: English

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

The book contains eight sections:

  • Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice.
  • Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment.
  • Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice.
  • Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces.
  • Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts.
  • Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education.
  • Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships.
  • The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste.

With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

The book contains eight sections:

With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

More books from Taylor and Francis

Cover of the book European Posthumanism by
Cover of the book The Teaching Assistant's Guide by
Cover of the book Creatve Demoblstn Pt2 Ils 183 by
Cover of the book Translating Cultures by
Cover of the book Learning Through Storytelling in Higher Education by
Cover of the book Political Rebellion by
Cover of the book Transnational and Comparative Criminology by
Cover of the book Cultures of Masculinity by
Cover of the book Conflict and Change in Australia’s Peri-Urban Landscapes by
Cover of the book Joystick Soldiers by
Cover of the book In the Country of the Old by
Cover of the book Rethinking Life at the Margins by
Cover of the book Exhibiting Madness in Museums by
Cover of the book Negotiating Lesbian and Gay Subjects by
Cover of the book Myth and Masculinity in the Japanese Cinema by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy