The Routledge Companion to Critical Marketing

Business & Finance
Cover of the book The Routledge Companion to Critical Marketing by , Taylor and Francis
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Author: ISBN: 9781317247289
Publisher: Taylor and Francis Publication: September 21, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781317247289
Publisher: Taylor and Francis
Publication: September 21, 2018
Imprint: Routledge
Language: English

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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