The SAGE Handbook of Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book The SAGE Handbook of Public Relations by , SAGE Publications
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Author: ISBN: 9781506319131
Publisher: SAGE Publications Publication: July 29, 2010
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506319131
Publisher: SAGE Publications
Publication: July 29, 2010
Imprint: SAGE Publications, Inc
Language: English

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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