The Social License

How to Keep Your Organization Legitimate

Business & Finance, Business Reference, Business Ethics
Cover of the book The Social License by John Morrison, Palgrave Macmillan UK
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Author: John Morrison ISBN: 9781137370723
Publisher: Palgrave Macmillan UK Publication: August 31, 2014
Imprint: Palgrave Macmillan Language: English
Author: John Morrison
ISBN: 9781137370723
Publisher: Palgrave Macmillan UK
Publication: August 31, 2014
Imprint: Palgrave Macmillan
Language: English

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

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