The Starbucks Story

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Starbucks Story by John Simmons, Marshall Cavendish International
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Simmons ISBN: 9789814408769
Publisher: Marshall Cavendish International Publication: August 1, 2012
Imprint: Marshall Cavendish Edition Language: English
Author: John Simmons
ISBN: 9789814408769
Publisher: Marshall Cavendish International
Publication: August 1, 2012
Imprint: Marshall Cavendish Edition
Language: English
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

More books from Marshall Cavendish International

Cover of the book Singapore Correspondent by John Simmons
Cover of the book Marina Bay Sins by John Simmons
Cover of the book CultureShock! Germany (2016 e-Book Edition) by John Simmons
Cover of the book Venture Capital by John Simmons
Cover of the book CultureShock! Netherlands by John Simmons
Cover of the book Tea in Pajamas: Beyond Belzerac by John Simmons
Cover of the book Putting the Boot In by John Simmons
Cover of the book CultureShock! Berlin by John Simmons
Cover of the book BSS: Great Negotiating Skills by John Simmons
Cover of the book Step by Step Cooking Thai by John Simmons
Cover of the book Simply Sedap 2 by John Simmons
Cover of the book Deadly Stakes by John Simmons
Cover of the book Home-style Taiwanese Cooking by John Simmons
Cover of the book CultureShock! Great Britain by John Simmons
Cover of the book Can Asians Think? by John Simmons
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy