The Truth About Pay-Per-Click Search Advertising

Business & Finance, Marketing & Sales
Cover of the book The Truth About Pay-Per-Click Search Advertising by Kevin Lee, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kevin Lee ISBN: 9780768688931
Publisher: Pearson Education Publication: March 6, 2009
Imprint: Que Publishing Language: English
Author: Kevin Lee
ISBN: 9780768688931
Publisher: Pearson Education
Publication: March 6, 2009
Imprint: Que Publishing
Language: English

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

 

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

 

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

 

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

 

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

 

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

 

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

 

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

 

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

 

More books from Pearson Education

Cover of the book MOS 2010 Study Guide for Microsoft Word, Excel, PowerPoint, and Outlook Exams by Kevin Lee
Cover of the book Front-End Web Development by Kevin Lee
Cover of the book Agile Java Development with Spring, Hibernate and Eclipse by Kevin Lee
Cover of the book The PayPal Official Insider Guide to Growing Your Business: Make money the easy way by Kevin Lee
Cover of the book Photoshop Elements 4 for Windows by Kevin Lee
Cover of the book The Complete Guide to B2B Marketing by Kevin Lee
Cover of the book WordPress by Kevin Lee
Cover of the book Separation Process Engineering by Kevin Lee
Cover of the book Foundations of Web Design by Kevin Lee
Cover of the book Developing Quality Technical Information by Kevin Lee
Cover of the book CCIE Wireless v3 Study Guide by Kevin Lee
Cover of the book Lessons in DSLR Workflow with Lightroom and Photoshop by Kevin Lee
Cover of the book Brilliant Meetings by Kevin Lee
Cover of the book IBM Rational Unified Process Reference and Certification Guide: Solution Designer (RUP) by Kevin Lee
Cover of the book Mac OS X Internals by Kevin Lee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy