The Ultimatum of Pleasure

Behavioral Economics and Social Development

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy
Cover of the book The Ultimatum of Pleasure by Arsen Dallakyan, Karlen Dallakyan, Hamilton Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Arsen Dallakyan, Karlen Dallakyan ISBN: 9780761869443
Publisher: Hamilton Books Publication: July 11, 2017
Imprint: Hamilton Books Language: English
Author: Arsen Dallakyan, Karlen Dallakyan
ISBN: 9780761869443
Publisher: Hamilton Books
Publication: July 11, 2017
Imprint: Hamilton Books
Language: English

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

More books from Hamilton Books

Cover of the book From Melting Pot to Witch's Cauldron by Arsen Dallakyan, Karlen Dallakyan
Cover of the book The Basics of Public Budgeting and Financial Management by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Take a Good Look Around by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Bobby Brown and Richie Blue by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Plato's Logic by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Erotic Revolutionaries by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Benjamin Verdery by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Queens of Mean by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Value Creation and Opportunity Management in Africa's Leather Sector by Arsen Dallakyan, Karlen Dallakyan
Cover of the book The Broken Fall by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Black Rights in the Reconstruction Era by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Eight Brief Lessons on Life by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Strategies in Workers' Compensation by Arsen Dallakyan, Karlen Dallakyan
Cover of the book Fierce with Reality by Arsen Dallakyan, Karlen Dallakyan
Cover of the book An Intimate Portrait of Sidney Foster by Arsen Dallakyan, Karlen Dallakyan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy