The Ultimatum of Pleasure

Behavioral Economics and Social Development

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy
Cover of the book The Ultimatum of Pleasure by Arsen Dallakyan, Karlen Dallakyan, Hamilton Books
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Author: Arsen Dallakyan, Karlen Dallakyan ISBN: 9780761869443
Publisher: Hamilton Books Publication: July 11, 2017
Imprint: Hamilton Books Language: English
Author: Arsen Dallakyan, Karlen Dallakyan
ISBN: 9780761869443
Publisher: Hamilton Books
Publication: July 11, 2017
Imprint: Hamilton Books
Language: English

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

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