The Value Chain of the Volkswagen Group

Business & Finance, Management & Leadership, Management
Cover of the book The Value Chain of the Volkswagen Group by Nadine Wiese, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nadine Wiese ISBN: 9783640467853
Publisher: GRIN Publishing Publication: November 9, 2009
Imprint: GRIN Publishing Language: English
Author: Nadine Wiese
ISBN: 9783640467853
Publisher: GRIN Publishing
Publication: November 9, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

More books from GRIN Publishing

Cover of the book The English Language in Canada by Nadine Wiese
Cover of the book Australia's Environmental Issues by Nadine Wiese
Cover of the book Translation problems in reference to thought and reality by Nadine Wiese
Cover of the book Transition Process and Strategic Develpoment of Opavia-Lu by Nadine Wiese
Cover of the book Interpretation von drei Szenen aus dem Film 'The Aviator' mithilfe von Analysekategorien nach Goffmann by Nadine Wiese
Cover of the book The 1920´s hyperinflation in the light of the Rational Expectations Hypothesis by Nadine Wiese
Cover of the book The Great Vowel Shift by Nadine Wiese
Cover of the book The Treaty of Lisbon - Reasons for the Irish No Vote by Nadine Wiese
Cover of the book Art on Art on Art. Parallels in poems by William Carlos Williams and visual arts by Nadine Wiese
Cover of the book The 'Responsibility to Protect' - Time to put things back into perspective by Nadine Wiese
Cover of the book 'Terror at Midday' - The Cosa Nostra as a terrorist organisation by Nadine Wiese
Cover of the book Grenzsoziologie - deutsch-dänische Grenzregion by Nadine Wiese
Cover of the book Analysis of the Georgian-Russian Conflict in 2008 by Nadine Wiese
Cover of the book White men or Native Americans: Who are the real savages? by Nadine Wiese
Cover of the book Focusing on the example: ARTE by Nadine Wiese
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy