Today's Public Relations

An Introduction

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Today's Public Relations by Robert L. Heath, Timothy Coombs, SAGE Publications
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Author: Robert L. Heath, Timothy Coombs ISBN: 9781506320366
Publisher: SAGE Publications Publication: October 19, 2005
Imprint: SAGE Publications, Inc Language: English
Author: Robert L. Heath, Timothy Coombs
ISBN: 9781506320366
Publisher: SAGE Publications
Publication: October 19, 2005
Imprint: SAGE Publications, Inc
Language: English

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

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