Top Down Innovation

Business & Finance, Management & Leadership, Management Science, Production & Operations Management
Cover of the book Top Down Innovation by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319039015
Publisher: Springer International Publishing Publication: January 2, 2014
Imprint: Springer Language: English
Author:
ISBN: 9783319039015
Publisher: Springer International Publishing
Publication: January 2, 2014
Imprint: Springer
Language: English

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.

More books from Springer International Publishing

Cover of the book Alternative Schooling, Social Justice and Marginalised Students by
Cover of the book Gender, Migration, and the Work of Care by
Cover of the book Cellular Therapy for Stroke and CNS Injuries by
Cover of the book Alternative Approaches in Conflict Resolution by
Cover of the book Movie Analytics by
Cover of the book The Ocean of Tomorrow by
Cover of the book Insight into Magnetorheological Shock Absorbers by
Cover of the book Incidental Radiological Findings by
Cover of the book University Initiatives in Climate Change Mitigation and Adaptation by
Cover of the book Measuring Signal Generators by
Cover of the book Circuit Cavity QED with Macroscopic Solid-State Spin Ensembles by
Cover of the book Humans in Space by
Cover of the book Security and Privacy for Mobile Healthcare Networks by
Cover of the book Witchcraft and Demonology in Hungary and Transylvania by
Cover of the book Being Self-Study Researchers in a Digital World by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy