Toyota China

Matching Supply with Demand

Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Toyota China by Chuck Munson, Pearson Education
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Author: Chuck Munson ISBN: 9780133757699
Publisher: Pearson Education Publication: September 11, 2013
Imprint: FT Press Language: English
Author: Chuck Munson
ISBN: 9780133757699
Publisher: Pearson Education
Publication: September 11, 2013
Imprint: FT Press
Language: English

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

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