When Search Meets Web Usability

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book When Search Meets Web Usability by Shari Thurow, Nick Musica, Pearson Education
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Author: Shari Thurow, Nick Musica ISBN: 9780321648150
Publisher: Pearson Education Publication: April 8, 2009
Imprint: New Riders Language: English
Author: Shari Thurow, Nick Musica
ISBN: 9780321648150
Publisher: Pearson Education
Publication: April 8, 2009
Imprint: New Riders
Language: English
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

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