Transcultural Marketing for Incremental and Radical Innovation

Business & Finance, Marketing & Sales, International
Cover of the book Transcultural Marketing for Incremental and Radical Innovation by , IGI Global
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Author: ISBN: 9781466647527
Publisher: IGI Global Publication: November 30, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466647527
Publisher: IGI Global
Publication: November 30, 2013
Imprint: Business Science Reference
Language: English

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

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