Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Nonfiction, Computers, Advanced Computing, Virtual Reality, Business & Finance, Marketing & Sales
Cover of the book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466623460
Publisher: IGI Global Publication: July 31, 2012
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466623460
Publisher: IGI Global
Publication: July 31, 2012
Imprint: Business Science Reference
Language: English
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

More books from IGI Global

Cover of the book Optimizing Instructional Design Methods in Higher Education by
Cover of the book Handbook of Research on Technology Integration in the Global World by
Cover of the book Interpretation of Visual Arts Across Societies and Political Culture by
Cover of the book Technology and Professional Identity of Librarians by
Cover of the book Censorship, Surveillance, and Privacy by
Cover of the book Handbook of Research on Ergonomics and Product Design by
Cover of the book Software Process Improvement and Management by
Cover of the book Enhancing Competitive Advantage With Dynamic Management and Engineering by
Cover of the book Nanoscience and Advancing Computational Methods in Chemistry by
Cover of the book Technology and the New Generation of Active Citizens by
Cover of the book Innovations and Trends in Environmental and Agricultural Informatics by
Cover of the book Handbook of Research on Business Models in Modern Competitive Scenarios by
Cover of the book Handbook of Research on Securing Cloud-Based Databases with Biometric Applications by
Cover of the book Handbook of Research on Architectural Trends in Service-Driven Computing by
Cover of the book Public Information Management and E-Government by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy