Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Nonfiction, Computers, Advanced Computing, Virtual Reality, Business & Finance, Marketing & Sales
Cover of the book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments by , IGI Global
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Author: ISBN: 9781466623460
Publisher: IGI Global Publication: July 31, 2012
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466623460
Publisher: IGI Global
Publication: July 31, 2012
Imprint: Business Science Reference
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

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