Transnational Media and Contoured Markets

Redefining Asian Television and Advertising

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Transnational Media and Contoured Markets by Amos Owen Thomas, SAGE Publications
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Author: Amos Owen Thomas ISBN: 9789352803385
Publisher: SAGE Publications Publication: June 8, 2006
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Amos Owen Thomas
ISBN: 9789352803385
Publisher: SAGE Publications
Publication: June 8, 2006
Imprint: Sage Publications Pvt. Ltd
Language: English

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century.

Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century.

Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.

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