True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Organizational Behavior, Management & Leadership, Management
Cover of the book True Alignment by Edgar Papke, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edgar Papke ISBN: 9780814433379
Publisher: AMACOM Publication: December 11, 2013
Imprint: AMACOM Language: English
Author: Edgar Papke
ISBN: 9780814433379
Publisher: AMACOM
Publication: December 11, 2013
Imprint: AMACOM
Language: English

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

More books from AMACOM

Cover of the book Finance and Accounting for NonFinancial Managers: EBook Edition by Edgar Papke
Cover of the book Working with Difficult People by Edgar Papke
Cover of the book Career Match by Edgar Papke
Cover of the book Now, Build a Great Business! by Edgar Papke
Cover of the book The One-Percent Edge by Edgar Papke
Cover of the book Brand Now by Edgar Papke
Cover of the book Delight Your Customers by Edgar Papke
Cover of the book Idea to Invention by Edgar Papke
Cover of the book Managing Multiple Projects: EBook Edition by Edgar Papke
Cover of the book Be a Party Plan Superstar by Edgar Papke
Cover of the book Negotiation at Work by Edgar Papke
Cover of the book A Plant-Based Life by Edgar Papke
Cover of the book Great Customer Service on the Telephone by Edgar Papke
Cover of the book Time Power by Edgar Papke
Cover of the book Retire on Real Estate by Edgar Papke
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy