TUI and its Marketing Plan

Business & Finance, Marketing & Sales
Cover of the book TUI and its Marketing Plan by Kerstin Schneider, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kerstin Schneider ISBN: 9783656247678
Publisher: GRIN Publishing Publication: July 30, 2012
Imprint: GRIN Publishing Language: English
Author: Kerstin Schneider
ISBN: 9783656247678
Publisher: GRIN Publishing
Publication: July 30, 2012
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel. In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 , European College of Business and Management (ECBM) London, language: English, abstract: This assignment deals with the concept of marketing communications based on the example of the German tour operator TUI (Tourism Union International). The company was established in 1986 and is now the German market leader in the sector of leisure travel. In the first part of this assignment the process of purchasing decisions in the light of consumer behaviour will be analysed. Then the changes in buying behaviour will be examined and their impact on TUI will be demonstrated. The second part discusses the respective steps of the planning process of an advertising campaign and its implementation on the tour operator. The assignment ends with a recommendation for the company, stressing different tools which can be integrated in the marketing communication mix.

More books from GRIN Publishing

Cover of the book The EMU and the ECB - How does the Eurosystem work by Kerstin Schneider
Cover of the book A History of Hyperreality - The Rise of Clare Inc. in Richard Powers' Gain by Kerstin Schneider
Cover of the book Emissions Trading by Kerstin Schneider
Cover of the book The Employee Talk by Kerstin Schneider
Cover of the book The Idea of the 'Fetish' in Ballard's 'Crash' by Kerstin Schneider
Cover of the book Bouncing Bubble: A fast algorithm for Minimal Enclosing Ball problem by Kerstin Schneider
Cover of the book Wage Rigidity and Social Norms in Experimental Labour Markets by Kerstin Schneider
Cover of the book John F. Kennedy and the New Frontier - The rhetoric and the political results by Kerstin Schneider
Cover of the book Jessie's Quest for Autonomy through Suicide in Marsha Norman's night Mother by Kerstin Schneider
Cover of the book The Chechen Identity: between social movement and 'identity makers' by Kerstin Schneider
Cover of the book The Preemptive Straw Man - A Critique of Sherman Alexie's 'Toughest Indian in the World'. by Kerstin Schneider
Cover of the book On the importance of female bonding in Shakespeare's 'All's Well That Ends Well' by Kerstin Schneider
Cover of the book Australian Aborigines: Their arduous path to modern Australian society by Kerstin Schneider
Cover of the book Tricky Intuitions by Kerstin Schneider
Cover of the book IBM Pilot Head Office (Cosham, Hampshire, 1970-71) and IBM Technical Park (Greenford, Middlesex, 1975-1980) - Architecture as Part of the Market oriented Corporate Culture by Kerstin Schneider
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy