Understanding Michael Porter

The Essential Guide to Competition and Strategy

Business & Finance, Management & Leadership, Management
Cover of the book Understanding Michael Porter by Joan Magretta, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joan Magretta ISBN: 9781422142295
Publisher: Harvard Business Review Press Publication: November 22, 2011
Imprint: Harvard Business Review Press Language: English
Author: Joan Magretta
ISBN: 9781422142295
Publisher: Harvard Business Review Press
Publication: November 22, 2011
Imprint: Harvard Business Review Press
Language: English

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them-for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas-and swiftly deploy them to drive your company’s success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them-for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas-and swiftly deploy them to drive your company’s success.

More books from Harvard Business Review Press

Cover of the book HBR's 10 Must Reads for New Managers Collection by Joan Magretta
Cover of the book Harvard Business Review Guides Ultimate Boxed Set (16 Books) by Joan Magretta
Cover of the book Dual Transformation by Joan Magretta
Cover of the book HBR Guide to Dealing with Conflict (HBR Guide Series) by Joan Magretta
Cover of the book Mindful Listening (HBR Emotional Intelligence Series) by Joan Magretta
Cover of the book Harvard Business Review Everyday Emotional Intelligence by Joan Magretta
Cover of the book Beyond HR by Joan Magretta
Cover of the book Skills of an Effective Administrator by Joan Magretta
Cover of the book Happiness (HBR Emotional Intelligence Series) by Joan Magretta
Cover of the book HBR Guide to Changing Your Career by Joan Magretta
Cover of the book Creative Conspiracy by Joan Magretta
Cover of the book The Future of Management by Joan Magretta
Cover of the book Playing to Win by Joan Magretta
Cover of the book The Hidden Wealth of Customers by Joan Magretta
Cover of the book Remix Strategy by Joan Magretta
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy