Understanding Michael Porter

The Essential Guide to Competition and Strategy

Business & Finance, Management & Leadership, Management
Cover of the book Understanding Michael Porter by Joan Magretta, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joan Magretta ISBN: 9781422142295
Publisher: Harvard Business Review Press Publication: November 22, 2011
Imprint: Harvard Business Review Press Language: English
Author: Joan Magretta
ISBN: 9781422142295
Publisher: Harvard Business Review Press
Publication: November 22, 2011
Imprint: Harvard Business Review Press
Language: English

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them-for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas-and swiftly deploy them to drive your company’s success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them-for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas-and swiftly deploy them to drive your company’s success.

More books from Harvard Business Review Press

Cover of the book Reinventing Jobs by Joan Magretta
Cover of the book Human Resources Management Success: The Ulrich Collection (3 Books) by Joan Magretta
Cover of the book The Innovator's DNA by Joan Magretta
Cover of the book HBR Classics Boxed Set (16 Books) by Joan Magretta
Cover of the book Winning Investors Over by Joan Magretta
Cover of the book Stop Spending, Start Managing by Joan Magretta
Cover of the book The Innovator's Dilemma by Joan Magretta
Cover of the book Alive at Work by Joan Magretta
Cover of the book How CEOs Can Fix Capitalism by Joan Magretta
Cover of the book Alignment by Joan Magretta
Cover of the book Manager's Toolkit by Joan Magretta
Cover of the book Getting Unstuck by Joan Magretta
Cover of the book Heart, Smarts, Guts, and Luck by Joan Magretta
Cover of the book Work Smarter with Twitter and HootSuite by Joan Magretta
Cover of the book Confidence (HBR Emotional Intelligence Series) by Joan Magretta
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy