Understanding Singaporeans

Values, Lifestyles, Aspirations and Consumption Behaviors

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Urban
Cover of the book Understanding Singaporeans by Kau Ah Keng, Tambyah Siok Kuan, Tan Soo Jiuan;Jung Kwon, World Scientific Publishing Company
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Author: Kau Ah Keng, Tambyah Siok Kuan, Tan Soo Jiuan;Jung Kwon ISBN: 9789814483414
Publisher: World Scientific Publishing Company Publication: May 17, 2004
Imprint: WSPC Language: English
Author: Kau Ah Keng, Tambyah Siok Kuan, Tan Soo Jiuan;Jung Kwon
ISBN: 9789814483414
Publisher: World Scientific Publishing Company
Publication: May 17, 2004
Imprint: WSPC
Language: English

This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.

Contents:

  • Introduction and Research Methodology
  • Value Orientations
  • Personal Values and Life Aspirations
  • Life Satisfaction
  • Media Habits
  • Leisure Activities
  • Internet Usage and Behavior
  • Clustering of Singaporeans
  • Successful Ageing in Singapore
  • Young Adult Singaporeans

Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public.

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This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.

Contents:

Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public.

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