Understanding Women's Magazines

Publishing, Markets and Readerships in Late-Twentieth Century Britain

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book Understanding Women's Magazines by Anna Gough-Yates, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anna Gough-Yates ISBN: 9781134606238
Publisher: Taylor and Francis Publication: August 29, 2003
Imprint: Routledge Language: English
Author: Anna Gough-Yates
ISBN: 9781134606238
Publisher: Taylor and Francis
Publication: August 29, 2003
Imprint: Routledge
Language: English

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

More books from Taylor and Francis

Cover of the book Introducing Groundwater by Anna Gough-Yates
Cover of the book Listening Beyond the Echoes by Anna Gough-Yates
Cover of the book The Handbook of Environmental Education by Anna Gough-Yates
Cover of the book The Genesis of the Common Market by Anna Gough-Yates
Cover of the book Real Governance and Practical Norms in Sub-Saharan Africa by Anna Gough-Yates
Cover of the book Introduction to Forensic Psychology by Anna Gough-Yates
Cover of the book Regressions in Mental Development by Anna Gough-Yates
Cover of the book The Materials of Early Theatre: Sources, Images, and Performance by Anna Gough-Yates
Cover of the book Crime and Networks by Anna Gough-Yates
Cover of the book Bringing Out the Algebraic Character of Arithmetic by Anna Gough-Yates
Cover of the book Using Learning Technologies by Anna Gough-Yates
Cover of the book The Economic Development of Continental Europe 1780-1870 by Anna Gough-Yates
Cover of the book Consensus Planning: The Relevance of Communicative Planning Theory in Duth Infrastructure Development by Anna Gough-Yates
Cover of the book Politics of the Global Economic Crisis by Anna Gough-Yates
Cover of the book The New Hampshire Primary And The American Electoral Process by Anna Gough-Yates
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy