Understanding Women's Magazines

Publishing, Markets and Readerships in Late-Twentieth Century Britain

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book Understanding Women's Magazines by Anna Gough-Yates, Taylor and Francis
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Author: Anna Gough-Yates ISBN: 9781134606238
Publisher: Taylor and Francis Publication: August 29, 2003
Imprint: Routledge Language: English
Author: Anna Gough-Yates
ISBN: 9781134606238
Publisher: Taylor and Francis
Publication: August 29, 2003
Imprint: Routledge
Language: English

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

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