Visual Branding

A Rhetorical and Historical Analysis

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Visual Branding by Edward F. McQuarrie, Barbara J. Phillips, Edward Elgar Publishing
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Author: Edward F. McQuarrie, Barbara J. Phillips ISBN: 9781785365423
Publisher: Edward Elgar Publishing Publication: December 30, 2016
Imprint: Language: English
Author: Edward F. McQuarrie, Barbara J. Phillips
ISBN: 9781785365423
Publisher: Edward Elgar Publishing
Publication: December 30, 2016
Imprint:
Language: English
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

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