Webs of Influence: The Psychology of Online Persuasion

The Psychology of Online Persuasion

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai, Pearson Education Limited
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Author: Nathalie Nahai ISBN: 9781292134628
Publisher: Pearson Education Limited Publication: February 7, 2017
Imprint: Pearson Business Language: English
Author: Nathalie Nahai
ISBN: 9781292134628
Publisher: Pearson Education Limited
Publication: February 7, 2017
Imprint: Pearson Business
Language: English

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

 

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

 

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

 

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

 

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

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